Marketing and higher education: Condition in Serbia

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چکیده

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این پژوهش با هدف "بررسی وضعیت موجود آموزش عالی مجازی در ایران و راههای توسعه و ارتقای آن " و با روش توصیفی-تحلیلی و پیمایشی صورت پذیرفته است. بررسی اسنادو مدارک موجود در زمینه آموزش مجازی نشان داد تعداد دانشجویان و مقاطع تحصیلی و رشته محل های دوره های الکترونیکی چندان مطلوب نبوده و از نظر کیفی نیز وضعیت شاخص خدمات آموزشی اساتید و وضعیت شبکه اینترنت در محیط آموزش مجازی نامطلوب است.

Business Lessons for Higher Education Marketing

Today, recent business marketing approaches that depend upon market analysis and planning have stimulated the growth of marketing firms that offer sophisticated quantitative market analyses in order to identify an organization’s potential and current customers and their needs. This analysis contrasts educational service provider to enrollment outcomes at two nonprofit higher education instituti...

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Accreditation in Higher Education and Medical Education

Educational quality improvement and related standards have been considered widely by all of the countries specially those who are pioneer in this field and in last fifty years. Finding objective criteria to rank universities and supporting them financially is The main Reason of this consideration. To assure the quality of higher education, the accreditation has acted as an accepted approach a...

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Peculiarity of Pharmaceutical Marketing in Serbia

Major challenge for the Western Balkan pharmaceutical markets remains legal enforcement of measurable tender criteria (1) when submitting offers for supplying large healthcare centers. All of regional economies increased health spending rapidly over past two and a half decades.Nevertheless, constrained national drug budgets have led to the development of diverse resource allocation strategies (...

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Applying Marketing to Higher Education: Scope and Limits

This paper focuses on applying marketing concepts to the higher education sector. It starts by shortly reviewing some of the main marketing concepts and continues with an overview of how such marketing concepts can be relevantly used for the higher education sector. The extent and limits in their application are identified and dicussed and the paper also suggests which of the marketing ideas ar...

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ژورنال

عنوان ژورنال: Ekonomika poljoprivrede

سال: 2017

ISSN: 0352-3462,2334-8453

DOI: 10.5937/ekopolj1704635m